Accelerate! With Andy Paul

1077: The Resurgence of Face-to-Face Sales, with Steven Benson

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Synopsis

Steven Benson is the Founder and CEO of Badger Maps. As a tool for field salespeople, Badger Maps took a big hit because of the pandemic. However, now that many businesses are operating more freely, the industries that benefit the most from face-to-face sales are once again preferring this more traditional way to do sales. The need to ask questions and provide answers during large deals is simply better done in person. Steven also comments on the coming recession and what CEOs and sales leaders need to do to overcome it.  HIGHLIGHTS Helping field salespeople with Badger Maps In-person sales pick up again after the peak of the pandemic  The pandemic was an opportunity to learn new skills  Change messaging to weather the coming recession QUOTES Steven: "There's 17 ways to do this, they all work great. There's a reason that it wasn't the best way then. It was a fine crutch when we couldn't do anything else but, like I said, I can't think of one industry that's been like, oh, well now that we've figured ou