Accelerate! With Andy Paul

Orrin Broberg is a consultant to mid-market and global companies who improves indirect and dealer sales channels performance. He has extensive experience as a founder, president, and sales leader in various companies. Orrin discusses the need for manufacturers and distributors to embrace the new digital buying model of millennial customers which demands collaboration between these three entities. He goes deeper into how distribution channels can be enabled with data and media and being in front of the customer during their "moment of truth." HIGHLIGHTS Orrin's professional background in sales, training, and manufacturing New digital buying model: Collaboration between manufacturers, distributors & customers The moment of truth: Support distribution channels with data and media  QUOTES Millennials have a new digital buying model that prioritizes collaboration Orrin: "What manufacturers need to do now, what they need to be really thinking about, how do they engage end customers while bringing in distribu