Accelerate! With Andy Paul

Steve Hall is an executive sales coach and Australia's leading C-level sales authority. He brings with him decades of experience in several industries and roles, from bricklaying to middle management to sales leadership to executive consulting. He learned that even the most complex sales involving millions of dollars still boil down to the basics: sales is a people business. He shares how to get in the mindset of a C-level executive, create a message that gets you a longer conversation about your solution, and find the best way to send that message as cold emails do not work with the C-level. HIGHLIGHTS Sell to the person who has the authority to approve  Focus on accounts, not leads: Sales is about creating relationships  A conversation with the C-level is going to be about strategy Get a meeting with the C-level then prepare for it QUOTES Even complex sales are about relationships Steve: "One of the biggest sales I made, the COO of an 8 billion dollar company in the states, or UK actually, wanted to