Accelerate! With Andy Paul

Andres Lares is the CEO of Shapiro Negotiation Institute and author of Persuade. Selling is perceived as persuading, but to be truly effective, sellers must instead influence. Andres shares the why behind influencing from a psychological standpoint, as well as the massive gains in credibility by practicing empathy.  By freely providing recommendations to buyers that truly help them get closer to their goals, sellers create trusted relationships that can last far longer than what would have otherwise been a simple sales cycle. Andres also discusses the value of continuous learning as you go through your own professional development. HIGHLIGHTS Lead with price and be convinced of your value to your buyer Video, along with audio and written, has its place as a communication tool Persuasion vs influence: Build credibility and practice empathy Continuous learning and increasing openness to try new things QUOTES Build credibility by giving recommendations on best fit - Andres: "We know some really successf