Accelerate! With Andy Paul

Brian Walton is the Senior Director of Sales of the Major Accounts Program for LinkedIn Sales Solutions North America. He discusses the recently published LinkedIn Global State of Sales Report for 2022 and the insights they gleaned about the behaviors of top sellers. The most successful sellers today actually spend less time selling and more time researching even as they interact with fewer prospects. Brian drills down how both buying and selling virtually have become much easier post-pandemic and the winning behaviors behind this new backdrop in sales.  HIGHLIGHTS Top sellers spend less time selling and more time researching  Buyers trust individual sellers more than the organizations they represent LinkedIn offers much more value than just a place to get a job Post-pandemic: Very large deals are continuously being closed virtually Buyers are people so understand their context to angle your pitch more effectively QUOTES Use your tech stack and traditional sales together for bigger wins - Brian: "If