Accelerate! With Andy Paul

1093: Engage Buyers Thoughtfully at the First Point of Contact with Robert Zimmermann

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Synopsis

Robert Zimmermann is the CRO at Qualified. He talks about the golden opportunity to meet buyers and acquire them at the first opportunity when they visit your website. Robert is also joined today by Howard Brown, Founder and CEO at Revenue.io. Robert and Howard discuss the best use cases of AI and human sellers in engaging customers on your website, as well as the increasing use of video to provide a human connection immediately. They also comment on the changing nature of enablement that must train sellers to meet buyers who are now more informed than ever before.  HIGHLIGHTS Digital body language: Connect with buyers at the moment they are on your website Interact with buyers: Moving from chat to video on demand on your website Focus on pipeline during a recession  AI cannot replicate the nuances of human interaction in sales Enablement must train sellers how to meet buyers in context QUOTES Engage buyers at the first point of contact - Robert: "Statistically, about 80% of buyers will probably buy f