Accelerate! With Andy Paul

Drew Neisser is the Founder of Renegade and CMO Huddles, host of the CMO Podcast, and Author of the new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. Marketing has become more complicated without necessarily becoming more effective.  Today, Drew talks about the tough environment of CMOs and delves into why a single clear and consistent message is far more likely to get the sale over a matrixed approach. He also discusses how and why clearing away the clutter of your messaging makes a world of difference for your buyer. HIGHLIGHTS Rising from setbacks: Drew enters content creation as he reinvents his business CMOs clear away the clutter and today work closely with the CRO Marketing has become way more complicated but rarely more effective An 8-word purpose-driven story statement is your North Star QUOTES A CMO focuses the organization’s product and messaging - Drew: "A great CMO, who is a leader, recognizes the sort of emotional impact of choice of words and visuals and design and