Accelerate! With Andy Paul

Fred Diamond is the Co-Founder of the Institute for Excellence in Sales, Author of Insights for Sales Game Changers and a nonsales book called Love, Hope, Lyme: A Book about Chronic Illness Support, and the Host of the Sales Game Changers Podcast. Top sales professionals have a mission to the customer—nurture the relationship and help them achieve their goals.  Fred shares that every sales interaction is a conversation that can lead to indispensable relationships which pay off for decades. He discusses how to develop an optimal mindset founded on curiosity, authenticity, and creativity, and shares some of the best sales quotes he has learned over the years. HIGHLIGHTS Urgency: Syncing the seller to the buyer’s journey Luck is when preparation meets opportunity Creativity in sales and the ability to pivot  Empathy and a sense of mission to the customer  Raising awareness on chronic Lyme disease QUOTES The mission of a salesperson is to help the client achieve their goals - Fred: “It's magical when the