Accelerate! With Andy Paul

Janine Kurnoff and Lee Lazarus are the Co-Founders of The Presentation Company and Co-Authors of the book Everyday Business Storytelling. In connection to the basic elements of stories, sellers almost always focus on the resolution without even building the foundations and actually understanding their prospects. Today, Janine and Lee share their 4 basic elements of a story and why every story needs a big idea. They talk about applying these principles not only in presentations but even in some things as common as emails. They dig deep into the magic of storytelling in that you could even integrate data to deliver the best narrative for your prospect. HIGHLIGHTS Start with the customer and their needs and build a story from there  The 4 basic signposts for creating a story Who is responsible for creating stories? Applying the storytelling principles in emails Data is good but you have to wrap it in a story QUOTES The basic signposts help sellers build a story - Janine: "To me, it's like giving people a