Accelerate! With Andy Paul

Chris Pennington is the Chief Customer Officer at SugarCRM. Creating the best experience for customers in their buying journey doesn't only fall on the one person facing them but on all the tools, strategies, and support behind the scenes. Chris talks about the roles and responsibilities of a Chief Customer Officer and how they measure customer experience. He shares his insight into the elements and overall process of building trust. By prioritizing trust, you're less likely to face customer churn and you also get proper feedback that enables you to deliver even better customer experiences. He also talks about how to use CRM most effectively to measure and improve the buyer's journey. HIGHLIGHTS What is Chief Customer Officer responsible for Measuring the customer experience in their buying journey   The critical elements of building trust  Avoid leaving yourself vulnerable to customer churn The value of technology that assists in delivering superior customer experiences QUOTES Using data and experie