Accelerate! With Andy Paul

Justin Roff-Marsh is the founder of Ballistix and the author of The Machine: A Radical Approach to the Design of Sales Function. The myth that sales generates revenue is debunked as salespeople don’t directly influence the 3 most common reasons that businesses lose accounts: poor operational performance, pricing, and product.  Justin then discusses why sellers should shift their focus from conversion rates to opportunity flow and then dives into why he believes conversion is antagonistic to deal flow. Most sales teams conversion rates are already impossibly high—and the constraint they face in increasing sales is that their opportunity flow is dangerously low.  HIGHLIGHTS Sales does NOT generate revenue, operations does Rename the CRO to Chief New Revenue Officer Incentive Pay: Its impact on productivity and team performance The dangers of defining a "sales opportunity" too narrowly A compelling proposition makes strangers prepared to talk to sellers QUOTES Debunking the myth that sales generates reve