Accelerate! With Andy Paul

Casey Graham is the CEO of Gravy and the Co-Founder of Command AF. There are real nontraditional benefits to building a strong LinkedIn culture in your organization. Casey shares how personal brands give sellers headstarts for success, and that helping these individuals do so circles back with mutual benefits down the road. Casey digs into how he created Gravy's LinkedIn culture by fostering freedom of expression and using metrics that demonstrate the impact of a LinkedIn personal brand. One of Casey’s greatest lessons for others is that creating a personal brand is something that you get to keep forever regardless of educational attainment.  HIGHLIGHT QUOTES Breaking down the posts that work and don’t work guides sellers - Casey: "We broke it down to where there's 13 different types of post that I post and we branded them different things to say, hey, this post is the Twitter post. This post is what we call the vulnerable proverb. This post is called this, and so we would break it down and create a system