Accelerate! With Andy Paul

Oscar Trimboli is the author of Deep Listening and he teaches that listening is the requirement to understand a prospect's needs and gives value to their words and beliefs. He digs into the differences between hearing and listening and shares research that shows that up to 55% of a seller's day is spent listening. A good seller will listen for what is not being said and ask questions that lead the prospect to say what they really need. Oscar also discusses hearing versus listening and the 5 levels of listening, as well as the power of pausing in a conversation to allow the prospect or buyer to fill in the gaps. HIGHLIGHT QUOTES Ask questions about what's not being said - Oscar: "People who listen okay in a selling situation are listening to get the sale and beat the competition, but great sellers and great listeners are listening for the business case and listening for the customer's problem. I think there's a listening that's a little bit more systematic in sellers that are orientated around the business