Accelerate! With Andy Paul

George Bronten is the Founder and CEO of Membrain. In markets where your solution looks very similar to the competition's, how you sell is the big differentiator. George digs into the elements of how most sellers sell and the role of sales technology in making the how of selling better and not just faster. He also discusses the key metrics that sales teams should be paying more attention to, but in all likelihood, are not. The very words sellers use also matter and George defines some terms which are commonly used in sales, such as buyer's journey but are often confusing in their interpretation. HIGHLIGHT QUOTES Learn to use language strategically to build trust - George: "How will we stand out in this competitive market? When we talk to clients, I mean even down to which words we use because if you sound like every other seller and you're just self-centered and that comes through, you won't build that trust that you need to gain their business in the end. It's like the trust equation. You divide it by the