Maximize Your Social With Neal Schaffer

Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing.Key Highlights[00:27] The Role of Content In Social Media Marketing[02:19] Forms of Content[03:37] Content Vs Inbound Marketing[04:08] Content As One of Key Drivers[04:28] The Best Way to Be Effective in Social Media Marketing[05:09] My View in Content[06:06] Always Provide Information to Your CustomersNotable QuotesBut visa vie social media, social media was made for people. So as brands, as companies, as institutions and organizations, you need to have conversations with people don't you. And depending on what your objective is, or obviously what your target demographic is, who the stakeholders are out there in the public content is one way in which you engage.And while some of that content may be directly related to your products and services in your company, sometimes that content is curated from third party sources. Sometimes that cont