Maximize Your Social With Neal Schaffer

Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.Key Highlights[00:41] My AHA Moments on Best Practices with Email Marketing[02:18] Email Providers Getting Better at Filtering Spam[02:48] What Gmail Has Done Recently[03:35] What Happens When You Send A Lot of Emails[04:06] More Engagement, Better Relationships[05:01] Make People Stay Longer in Your Site[05:30] Best Practice in Email Marketing[05:58] Create Engaging and Relevant Content[08:09] Broad Terms that People Overuse or OvergeneralizeNotable QuotesBut it was interesting, because what's happening in the world of email marketing, is that the old days of just blasting a message out and it getting into the inboxes of people are obviously gone.But really what happens is every list that is out there has a reputation that is attached to it, brands have reputations. We have social media reputations, right? Well, lists are the same. The providers are trying to deliver good service to their cu