Maximize Your Social With Neal Schaffer

The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.Key Highlights[01:16] Social Media Audits[01:45] Creating Baseline Numbers[02:29] Create a Role Model[02:52] The Notion of Audit[04:00] Is It A Good Ideal to Compare Yourself with the Competition?[04:32] Notion of Social Proof[04:46] Where the Role of Audit Comes In[06:01] Looking at the Organic Growth Rate[08:01] Number of Like Is Meaningless[08:30] Getting A Sense of the Engagement[10:56] 2 Easy Things You Can Do to AuditNotable QuotesSo part of this feeds into the fact that you have to have a plan, you have to have a social media strategy, you have to be measuring, you have to be optimizing, that's a no brainer. But part of that social media strategy is creating baseline numbers of how others in your industry are doing.But if there's a new platform that you're not familiar with, your company is just engaging and if you think it may be important for your socia