Maximize Your Social With Neal Schaffer

An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.Key Highlights [00:22] Introduction of Podcast Guest, Jayson Duncan[01:37] The FFFirst Thing Jayson Recommends to Clients Who Want to Record Video[02:40] The Adven of Social Media and Popularity of YouTube[03:07] How to Convey Emotion In A Video[04:28] The Core of Who Your Company Are and What You Do[05:12] How Jayson Helps His Clients Find Hidden Stories[06:08] Quality Forms of Video[08:03] The ROI of Video Marketing[11:19] Should A CEO Be Out In A Video?[12:40] Final ThoughtsNotable QuotesThey need to think about the story they want to tell, and they need to make sure that their that story is cohesive across all the social media channels, it really needs to take a lot of time to think how does this fit our brand overall, as this voice fit that brand.It goes back to terms overused, but content is king. So having content that fits your brand and hits all the metrics you're trying to hit