Maximize Your Social With Neal Schaffer

What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your social media success into the new year.Key Highlights[01:35] Trends Emerged in 2013 that I Think Are Going to Get Stronger in 2014.[01:55] The Strategic Initiative of Employee Advocacy[04:33] The Year of Google Plus[05:27] Companies that Leverage Google Plus[06:19] Paid Social Will Be Fully Mainstream[07:51] More Emphasis on Content Creation[09:15] It's All About EvolutionNotable QuotesNow, companies are always looking outside corporate walls for brand advocates and social media. But many of your most passionate advocates are also those who have deep ties to your company. They're your employees. Each individual employee has influence in their own unique social network, their own professional and personal graph. The more employees that can help share your social media messages. The broader reach a company can yield and social media. I do see that creating