Maximize Your Social With Neal Schaffer

Now that you have a robust social media marketing program running in your own country, what about the rest of the world?Key Highlights[00:41] Social Media Is A Lot More Global Than You Think[01:40] Looking At Some Statistics..[03:20] Should US Be In Charge of Every Global Channel?[05:03] Sharing of Best Practices Between Regions[05:30] The Challenge for Smaller Brands[05:46] The Challenge for Bigger BrandsNotable QuotesSocial media is a lot more global than you may think. And for people, it's great the ability to really meet and communicate and learn from people around the world. But from businesses, it also has a lot of implications that I think most businesses still have not realized.So obviously, when you think globally, not every platform is going to be relevant. But Facebook, Twitter and YouTube are three platforms that are relevant. But it's not just about traditional marketers wanted to keep control. And that's been one of the challenges that they have with social media and giving up con