Maximize Your Social With Neal Schaffer

What is the best away to avoid a social media crisis? Listen to Neal Schaffer's advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following.Key Highlights[00:26] Social Media and Crisis Management[01:10] Examples of Social Media Crises[01:30] What to Do When Faced With Crisis?[02:54] The Best Way to Prevent Crisis[04:24] Another Way to Deal With Crisis[05:53] Preventing Potential Social Media Crisis by Building Goodwill[06:59] The Mission of MarketingNotable QuotesI think that social media crises are the reason that a lot of companies actually started engaging in social media in the first place.And I think for every crisis that becomes public, there are a number of crises that have been diffused, because companies have handled them in a very, very efficient and swift way.The best way to prevent crises which you're never going to be able to prevent every single crisis that happens, because you cannot contro