Maximize Your Social With Neal Schaffer

A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?Key Highlights[00:46] What Is Empire Avenue?[01:50] Why Empire Avenue Should Matter[02:59] An Example of Why Empire Avenue Is Interesting for Social Media Marketers[04:07] Is Your Target Audience on Empire Avenue?[04:51] Creating Missions[06:35] My Empire Avenue TickerNotable QuotesCompared to the 10s, or 20s, or hundreds of millions of users that other social networks have it's small, however, because it's based on social media activity, and it's really the only game out there based on social media, if you think about it, and therefore it attracts a lot of very, very active social media users. Empire Avenue is interesting for social media marketers, and that it gives you a chance to engage with people in a very, very different way than you can on other platforms.With Empire Avenue, if the person you want to engage with is a daily Empire Avenue user, it's guaranteed