Maximize Your Social With Neal Schaffer

What are the three things that CEOs should be worried about concerning their social media programs?Key Highlights[01:26] There's No Cookie Cutter Approach in Social Media[01:44] 3 Things CEOs Should Be Concerned About As They Become More Active in Social Media[02:32] Voice as An Integral Part of Social Media Strategy[03:30] Have A Strategic Voice[04:17] You Need to Listen[04:34] What is Social Media Crisis?[06:05] Leverage Tools[07:17] Tools You Can Use[08:05] Engage!Notable QuotesAnd if you have read maximize your social, you know how I talk about voice being an integral part of your social media strategy, and that most companies have brand guidelines that don't cover voice. And this is critical.The voice of your brand, is the voice of that person. And that may not be the message that you want to send out to the public or your target audience. And this is a mistake that I think a lot of small and medium sized businesses have. So I think it's really point number one is really, what is the brand