Maximize Your Social With Neal Schaffer

Social Selling: Understanding the Basics

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Synopsis

A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.Key Highlights[01:12] What is Social Selling / Social Sales[02:27] What Happened to Me that Illustrates What Social Selling is About[04:37] An Example of an Aggressive, Awesome Salesperson[05:36] There's Data Everywhere on the Internet[06:10] Things You Can Do As Part of Social Selling[08:16] The Different Channels to CommunicateNotable QuotesAnd so this gentleman was very smart. He was reading the data reading the information that was right relevant, that he knew that every single person that's posting a do business as advertisement is one of his potential business banking clients.But the fact that this person used the data to contact me. In other words, this data appears in a lot of different forms.But there's lots of hints of people that may be looking to buy a