Maximize Your Social With Neal Schaffer

Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.Key Highlights[00:43] Fire Your Social Media Consultant[01:24] The Problem With Outsourcing Resources[02:50] Are You Blindly Throwing Money Away?[04:00] Own Your Strategy[04:53] Understand The Basics[06:11] Do You Really Need A Social Media Consultant?[06:52] Think Twice And Ask Yourself QuestionsNotable QuotesI took a course very, very early in my career, and I talked about this in an earlier podcast, of actually not implementing social media on behalf of other companies, because I truly believe that it is something that should be done by that company, if they really want to get the most effective use of social media, it really is a no brainer. But the problem is 99% of the businesses that I talk with, if they're outsourcing it, whether it be an agency or consultant, or what have you, there