Maximize Your Social With Neal Schaffer

If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here's advice on how to improve upon it.Key Highlights[01:02] How To Better Leverage LinkedIn for Business?[01:39] The Second Demographic[02:41] LinkedIn Demographics[03:18] Think About What Social Media Can Do for You[03:59] It All Comes Down to Your LinkedIn Profile[05:43] Why It Is Critical to Put Time and Effort In Your Profile[06:55] Put A Professional, Well-Branded Headline[07:32] Expose Your Personal Brand In Your Profile[08:31] What to Put In Your Profile Summary[10:36] Data Points that Show the Power of LinkedInNotable QuotesBut from a b2b sales perspective, you haven't figured out how best to align it with everything else you're doing to help you find new clients or better engage with your current clients.It's not everybody. And therefore, when you think of using LinkedIn as a sales tool, you have to understand that you'