Productive Insights Podcast Actionable Online Business Growth Made Easy With Ash Roy

222. How Derek Sivers grew CD baby to $22m using a customer-focused and generous approach

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Synopsis

00:00 - Introducing ... Derek Sivers! 01:39 - How Derek built a $22m company by focusing purely on the customer 04:40 - The problem with external funding13:52 - How to approach the world with a positive bias16:49 - The story of the cab driver and the mob29:12 - Derek Siver's approach to content creation32:22 - How Derek Sivers edits33:44 - How Derek Sivers sees the AI changes37:46 - How to live40:28 - The attitude Derek Sivers brought to CD Baby43:03 - The struggle before launching CD Baby44:15 - Why I do my own editing now44:34 - Why you must pursue pain44:45 - The difference between deep happy and shallow happy48:38 - Derek's advice to a person starting off in entrepreneurship 49:00 - The Tarzan analogy 50:24 - The key thing about internal vs external focus 56:28 - Derek Sivers on SEO57:33 - Derek Sivers' approach to writing anything