Sage Advice Podcast

John Badovinac is the Vice president of B2B channel. He is a payments professional with over 25 years of experience across the full spectrum of payments services including Merchant Acquiring, Integrated Payments, Value-Added Resellers and Point-of-Sale systems, EMV Certification, Issuing-Program Management, and Operations Management. John helps SAAS companies leverage best-in-breed payments technology so they can maximize the efficiency of their software solution and accelerate and grow their revenue. John is a graduate of the United States Military Academy at West Point and served as an officer in the Second Cavalry Regiment in Germany during the fall of the Iron Curtain.   Summary Introducing John Betta. Why payment processing is expanding in the last couple of years? Why it’s generally a bad idea to make it hard for your customers to pay. Frictionless is the ubiquitous service standard for service.  Who is a hero of yours and why are they?