Sage Advice Podcast

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.   Outline Why Dan does what he does. How to dispel pricing illusions in business. When does it work? When does it not? What is the difference between lowering price and offering a flanking product? The jobs to be done framework and the value cascade. Why is the Buddha Dan's hero?