Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. Now more than ever it's time to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you’ll stay relevant in the age of A.I. were rapidly entering. In this episode, you’ll learn: What the expert trap is, why we stay in it, and how it holds us back What being a thought leader tru