Sage Advice Podcast

David Barkoe - For more than 25 years, David has been developing, managing, and executing successful PR campaigns for some of the world’s leading brands and most promising start-ups. He founded Carve Communications in 2014 and is headquartered in South Florida, with team members located across the country in several major cities. Carve Communications is a PR agency that exists at the intersection of technological innovation and everyday life. Before founding Carve Communications, David led bwin.entertainment’s launch of partypoker.com in New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world’s leading IT services firms.   Outline Why do you do what you do? When should a company recognize they need the help of a PR firm? Is PR more integrated with the marketing strategy or is it separate and apart? The difference between paid and earned media. What’s in dispute within the PR community? David’s hero and why he is a hero.