Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.  This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever seen someone you know featured in a television news story and wondered how they made it happen?   It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach.  But it might feel like a mystery as to how to get those opportunities.  Our guest is Cheryl Tan, who is a former TV news anchor & host and the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl talks with our lead speaking coach Diane Diaz about:  How media and PR has changed and how it’s impacted getting your story in front of your audience  What media people are looking for in pitches and strategies you can use to pitch your story