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325: A Marketing Framework that Feels Good for You and Your Audience with Wendy Kendall [Marketing Series]
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:55
- More information
Informações:
Synopsis
We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations. Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients. (You know we love frameworks!) I was intrigued because it aligned so well with how I was thinking about a better approach to marketing. I have a huge light bulb moment towards the end of our conv