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324: Creating Strategic Collaborations with Cara Steinmann [Marketing Series]

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Synopsis

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.  Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. I knew I had to have on as my guest today, Cara Steinmann, for this series. I met Cara last fall and when we had a consult call and I learned about the work she does around relationship building and strategic collaborations, I was instantly intrigued. I got to know Cara over the past couple of months as she went through our Thought Leader Academy. In this episode, Cara and I talk about: What strategic relationships and collaborations look like Why who you see as a competitor may be the perfect person for a collaboration Why you don’t need to be an extrovert to be good at networking How to go about building strategic relationships Why Cara decided to join our Thought Leader Academy and what