Sales Reinvented

We are in a market where there are too many sellers and not enough buyers. And the buyers are armed with tactical information. So Patrick Tinney believes that salespeople need to take a strategic approach to negotiation. If they don’t have one, they’ll get smashed. And the key to a successful negotiation is preparation. He shares his strategies for preparing for a successful negotiation in this episode of Sales Reinvented!  Outline of This Episode [1:04] Why planning and preparation is an important step in negotiation [1:42] The key steps you should take to prepare for a negotiation [3:52] The attributes or characteristics that make a great negotiation planner [4:48] Tools and resources to improve your negotiation outcomes [6:39] Patrick’s top negotiation planning dos and don’ts [9:01] Remember that not every deal is worth winning The key steps you should take to prepare for a negotiation When you go into a negotiation, you want to learn about the team on the other side. You can do this by researching on so