Let's Talk Marketing With Denise Fay

Putting the Relationship Back into Relationship Marketing

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Synopsis

This episode is dedicated to putting the Relationship back into Relationship Marketing. This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook. What did they have in common? Customers and relationships. This podcast is the start in a series of podcasts dedicated to relationship marketing. I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002. Lets just say, marketing principles don’t change. :-) In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things: 1. What is relationship marketing 2. Three reasons why you should put the relationship back into relationship marketing 3. Three questions to ask yourself about relationship marketing This podcast is a food