Wvu Marketing Communications Today

  Marketing legend Shelly Lazarus has been described as one of the most powerful executives in advertising and named one of the Top 50 Business Women. One of a mere handful of female graduates from Columbia University with an MBA in the early 1970s, Lazarus propelled herself through the corporate world to become chairman and CEO of the billion-dollar advertising agency Ogilvy & Mather. Shelly was way ahead of her time, stressing the need for balance between work and family life while simultaneously creating an integrated multimedia advertising giant that delivered results for brands. In our conversation, Shelly shares some of her memorable career war stories, and advice for today’s emerging advertising leaders. Join us! About our Guest: Shelly Lazarus has been working, as she would say it, “In the business I love,” for more than four decades, almost all of that time at Ogilvy. Shelly rose through the ranks of Ogilvy & Mather assuming positions of increasing responsibility in the management of the com