Bob Cargill's Marketing Show

Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them. She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory tour of all the stops along the route of our luxury ride home, like those stops actually meant something to us as commuters about to call it a day. She wasn't reciting those stops in a listless, monotone voice like it was just another part of her job. Quite the contrary. She was enthusiastic. She was passionate. She was really giving it her all. She just had a positive, upbeat tone in her announcements that made me feel good about riding the T, that lifted my spirits after a long, hard day at