What Works | Small Business Podcast With Tara Mcmullin

This is Part 2 of The Economics of Getting (and Paying) Attention. If you haven’t listened to Part 1, I highly recommend starting there!In today’s episode, I explore the “right to publicity” and the value of celebrity as an economic condition. From there, we get into how audience-building businesses gain efficiency by vertically integrating media, ads, and offers and how micro-media creators often leverage monopoly power to charge exorbitant prices.Footnotes: “New wellness price point just dropped” Conspiratuality Instagram post The World After Capital by Albert Wenger (available free) “The Audience Commodity and its Work” by Dallas Smythe “From Celebrity to Influencer” by Alison Hearn and Stephanie Schoenhoff Good Mythical Morning on YouTube Sporked “How Audience-Building is Different from Finding Clients” by Tara McMullin Vertical integration New episodes are published in essay form every Thursday at explorewhatworks.com. Get them delivered straight to your inbox, free of charge, by subscribing to What Wor