Garlic Marketing Show

What started as a small, cramped office with a 5-person team in 2008 has become an incredible 50-person remote team of experts. Ian Garlic talks to Dobbin Buck, the Co-Owner of GetUWired, about identifying needed skill sets and finding the right people to join your team. They also discuss adding services to your business using white label implementation.What You’ll Learn:Staying Ahead of the Curve to Serve Small BusinessesIdentifying Needed Skill Sets and Finding the Right PeopleMaintaining an Incredible TeamAdding Services or Products to Your Business Using White Label ImplementationThe Main Key to Being Successful at SalesWhy Dobbin Got Shot At in the WoodsConnect with Dobbin:GetUWiredLinkedInFacebookInstagramResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

In marketing, four weeks pass in the blink of an eye. It doesn’t feel like enough time to productively complete a massive project, much less scale your agency or business to the next level. Ian Garlic talks with Mandi Ellefson, the Founder of Hands-Off CEO, about how she’s able to help clients sell minimum $50k offers within four weeks. Mandi also discusses the importance of documenting client stories and milestones in order to improve your sales process. What You’ll Learn:Stressed Out with Low Pay? Move on with this roadmap.Double Your Price Point with This 5-Step ProcessImproving Sales Using Client’s Stories and MilestonesJump Ahead of Your Competition in the Early Stages (around 22 min)Identifying Your Potential for Half Million Dollar ResultsHow to Sell (at Least) $50k Offers in Four WeeksConnect with Mandi:LinkedInHands-Off CEOScale Your Agency with this RoadmapResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and

For many startups, fundraising and marketing is a common part of the early stages. It can be a challenge raising that money and developing a pitch that will wow investors. Ian Garlic talks with business attorney Leslee Cohen, from AllRise Legal Counsel, about the ideal elements of a pitch deck. She also discusses the top two things investors look for in a pitch deck and when you should get an NDA involved.What You’ll Learn:When to See A Professional About Raising Money for Your StartupThe Worst (and Funniest) Pitch DecksTop Two Things Investors Look For in a Pitch DeckIdeal Elements of a Pitch DeckShould You Ask VCs to Sign an NDA?Connect with Leslee:LinkedInAll Rise Legal CounselResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Picture this: A theater major gets into digital marketing. He starts and scales a company that he then sells for $20 million. Ian Garlic talks to Ian Bentley about his journey from theater, to being in a rock band, to an 8-figure exit deal using a pay-per-lead model. Discover agencies’ biggest mistakes when taking on clients and the best elements for building a pay-per-lead agency.What You’ll Learn:Biggest Mistake Agencies Make When Taking on ClientsLead Gen Agency VS Regular AgencyElements of Building a Pay-Per-Lead AgencyBiggest Challenges to Growing a Pay-Per-Lead AgencyLessons in Exiting a CompanyConnect with Ian:Pivot and ScaleYoutubeLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

When was the last time you invested $100k into the top 50 relationships that allow you to even have a company? Ian Garlic talks to John Ruhlin, the author of Giftology, about choosing a gift that will make an impact in your business relationships. John also explains what you should be sending to clients during the holidays instead of gifts, and when you should actually give them gifts. What You’ll Learn:How to Show Up in Unusual Ways to a Client (3:28)The Biggest Mistakes in Gift Giving (6:16)Why Aren't You Investing in Your Relationships the RIGHT Way (6:58)The #1 Rule of Holiday Gifting How to Choose a Gift that will MAKE an ImpactHow much money should you invest in your team relationships?What to do instead of sending gifts to your clients during the holidaysWhen You SHOULD be Gifting Your ClientsConfusing Promotional Products and GiftsConnect with John:John RuhlinGiftology GroupGet Giftology Today!LinkedInInstagramResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to

Being told, “No,” and facing rejection can be some of the most difficult situations somebody faces. The shame somebody can feel and the sinking feeling in their stomach makes many of us fear failure and avoid taking any risk that can cause it. Ian Garlic talks with Andrea Waltz, the author of Go for No, about the benefits of rejection and why you should seek it out. They also discuss improving your sales process through analyzing trends.What You’ll Learn:2 Great Results of RejectionThe Benefit of Setting Goals for FailureHow Negative Engagement Can Be Good PRHow to Reprogram Your Brain’s Reaction to FailureImprove Your Sales Process Through TrendsConnect with Andrea:Go For NoOrder the Book TodayLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Inventory optimization, although it might sound unimportant, can affect your marketing budget, reviews, and the profitability of your e-commerce store. With a proper system in place, you save your business thousands of dollars a year on shipment. Ian Garlic talks to Fabricio Miranda, the CEO of Flieber, Inc., about maximizing costs through inventory optimization. Fabricio goes in depth about his own system and how he was able to make $10 million in his first year as a seller.What You’ll Learn:How Fabricio Made $10 Million in the First Year as a SellerReducing Thousands of Dollars on Shipment Per YearHow to Maximize Costs Through Inventory OptimizationThe Risk of Getting Too Much BusinessThe System That Forecasts Future Orders NeededConnect with Fabricio:Flieber, Inc.LinkedinFacebookResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

If done right, a community can be a supportive place full of people either in your situation or in the position you’re working towards. A community allows you to believe you can create something bigger than yourself. Ian Garlic talks to Tom Ross, the CEO of Design Cuts, about the fundamentals to building a community that will thrive. They also discuss what is absolutely necessary when creating a community if you want it to succeed.What You’ll Learn:The Positive Impact of Having a CommunityEstablishing a Positive Reputation in the Industry Through KindnessThe Fundamentals to Building a Thriving CommunityOne Necessary Component When Starting Your CommunityHow Patience Pays Off Connect with Tom:LinkedInInstagramDesign CutsThe Community ManualResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Knowing your avatar is key to good marketers. For great marketers, knowing the avatar’s exact moment situation is even better. Geofencing marketing can make this possible. Ian Garlic talks to Justin Croxton, the CEO of Propellant Media, about how to target your avatar’s situation using geofencing marketing. Justin also explains how many brick and mortar businesses can make more than double their budget back by focusing on the right elements.What You’ll Learn:What is Geofencing Marketing?How to Target Your Ideal Avatar’s SituationThe Strategy Car Dealerships, and Other Businesses, Can Take Advantage OfUsing Geofencing Campaigns During the Shift to DigitalBrands Can Make More Than Double Their Budget By Focusing On THISConnect with Justin:Propellant MediaLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.What You’ll Learn:The 3-Step Process of StorytellingThe Story Structure That Will Hook Your AudienceWhat is the Biggest Story-Telling MISTAKE in Sales?How to Easily Incorporate ABT into Sales Email5 Minute Presentation Guaranteed to SucceedBusiness of Story:Business of StoryBusiness of Story CourseConnect with Mark:Contact Mark LinkedinConnect with Park:Contact ParkLinkedinResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out informat

In a crowded marketplace, differentiating yourself and your business is key to ensuring the success of your future. How can you differentiate yourself amongst all of the competition? Ian Garlic talks to Jon Morris, the CEO of Ramsay Innovations LLC, about the two main questions every business should answer in order to stand out amongst their competitors. Discover how Jon started and grew his own agency with $10,000 and his own positive experiences with consultants. What You’ll Learn:How Jon Started and Grew His Agency with $10kMaking the Decision to Spend More on MarketingHow The Formula of EBITDA is a Key to SellingThe Benefits of Paying for Consultants Two Questions Every Business Needs to Answer to Differentiate Themselves Connect with Jon:Ramsay InnovationsLinkedInEmail Jon TodayResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.What You’ll Learn:The Signs That You Should Hire an AgencyHow to Differentiate From the CompetitionThe Necessary Hallmarks for a Successful Website What are the Most Effective Designs for an eCommerce SiteThe Most Important Element to Consider in Brand-BuildingHow to Build a CommunityConnect with Josh:LinkedInFacebookEmail JoshStartup SlangResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Want to become a better public speaker? Join Ian and NY News Anchor, Joya Dass on this episode of the Garlic Marketing Show and discover how to connect with your audience through better storytelling and the simple formula for better storytelling that makes people take action.What You’ll Learn:Joya’s Ritual Checklist for Public SpeakingHow to Become a More Accessible Speaker with StorytellingSimplify Your Talking Points and Practice themInfluence vs. Connection in the Digital AgeOpen Yourself to More Possibility by Getting out of Your Comfort ZoneConnect with Joya:Connect with Joyajoyadass.comResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series.  What You’ll Learn:How to Return $42 on Every $1 You SpendTop 4 Performing Email Automations + The VIP SeriesThe One Strategy Dean is Changing His Mind OnHow to Increase SMS Engagement on Your eCommerce StoreThe One Thing You Should NEVER Do with Email CaptureConnect with Dean:Connect with Deanemailgrowthtraining.comResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

As the podcast space continues to grow, many wonder if they are too late to the game to even bother starting a podcast. Join Ian Garlic and Kit Gray, the co-founder of Podcast One as they discuss the future of podcasting and the current business opportunities that lie in it. Kit will also explain how to drive viewership to your podcast.What You’ll Learn:The Biggest Upticks in Podcast UsageHow to Drive Viewership to Your PodcastThe Future of PodcastingThe Secret to Growing a Successful Big BusinessBusiness Opportunities Through PodcastingWhy Every Podcast Should Consider SponsorshipsConnect with Kit:Podcast OneLinkedinResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

One of the most important, and difficult, daily tasks is taking a clarity break. Executive coach, Chris White, discusses the benefits of taking much-needed breaks for your own sake, and for the growth of your business. It allows you, and your team, to clear your minds and have more productive discussions. In this episode, Chris discovers his own tips and experiences with clarity breaks, and the manual he created to help other business owners. What You’ll Learn:How Clarity Benefits Your BusinessThe Difficulty (and Importance) of Clarity BreaksThe Toughest Daily HurdleHow Prioritization Gets Tasks DoneThe Best How-To Manual for Taking a Clarity BreakConnect with Chris:System and SoulClarity Field GuideLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. What You’ll Learn:The Biggest Blocks in EOSThe Software That Identifies Marketing RoadblocksHow to Run a Productive Level 10 Meeting in Less TimeThe Guide to Optimizing and Revolutionizing How Your Company is RanBuilding an Audience with Video MarketingConnect with Brittany:Traction® ToolsLove Your ShelfResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Looking to improve your company’s culture? Worried your employees aren’t as engaged or excited as they used to be? Ian Garlic talks to Will Scott, the Founder & Actuator of The Culture Fix Academy, about the importance of having great culture and core values within your business. Discover how the right culture can attract your perfect clients and help you become more profitable. What You’ll Learn:How to Use Core Values in MarketingHow Culture to Turns Employees into Decision MakersCreating the Perfect Tagline for Your CompanyFind the PERFECT Customers Using Culture FirstThe Secret to Becoming more Profitable with Core ValuesThe Ultimate DifferentiatorSupercharge Your Marketing with a Proven ProcessHow to Draw Top Talent to Your CompanyThe "Dinner Method" to Screening EmployeesUsing Company Stories to Screen EmployeesConnect with Will:TheCultureFixCultureCzars.comYoutubeResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy a

Reset your entrepreneurial mindset with Partner of Impact Architects and Success Implementor, Jim Haviland and host, Ian Garlic. Discover how developing a healthy entrepreneurial mindset can vastly improve the sustainability of your business and decrease employee burnout.What You’ll Learn:What is EOS’ Greatest Power and What it Means for Your BusinessHow to Run a Healthy and Sustainable Business and Avoid Employee Burnout“Evolution and Revolution” is the bedrock of EOSHiring the Right People with the GWC RuleBusiness Systems are Not and Should Not Be Treated as a One-Size Fits All (and How to Approach Systems Instead)Connect with Jim:Jim’s LinkedInArchitects.ioResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Struggling to get everyone in your business on the same page? Join Ian and Will Crist, Certified EOS Implementer, as they discuss how to clarify your company’s vision, run effective level 10 meetings, and iron out your companies core values. Bonus: Discovery how Will uses LinkedIn and Calendly to get 5 conversations a day. What You’ll Learn:The Six Key Components from BusinessClarify Your Vision with 8 QuestionsHow to Run a Great Level 10 Meeting for Sales and MarketingWhy a $75 Million Company was Happier Becoming a $35 Million CompanyHow Will's using LinkedIn to Connect and Calendly to Get 5 Conversations a DayConnect with Will:willcrist.comTheEveryoneBook.com Will’s PodcastResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.