Primary Greatness: The 12 Levers Of Success

Primary Greatness: The 12 Levers Of Success


“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing

For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.

Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.


People who listen this also listen:


  • PrimaryGreatness 01 Foreword

    Duration: 06min

  • PrimaryGreatness 02 Preface

    Duration: 18min

  • PrimaryGreatness 03 Section1 Ch1

    Duration: 17min

  • PrimaryGreatness 04 Ch2

    Duration: 17min

  • PrimaryGreatness 05 Ch3

    Duration: 19min

  • PrimaryGreatness 06 Ch4

    Duration: 08min

  • PrimaryGreatness 07 Ch5

    Duration: 15min

  • PrimaryGreatness 08 Section2 Ch6

    Duration: 22min

  • PrimaryGreatness 09 Ch7

    Duration: 16min

  • PrimaryGreatness 10 Ch8

    Duration: 24min

  • PrimaryGreatness 11 Ch9

    Duration: 15min

  • PrimaryGreatness 12 Ch10

    Duration: 15min

  • PrimaryGreatness 13 Ch11

    Duration: 14min

  • PrimaryGreatness 14 Ch12

    Duration: 13min

  • PrimaryGreatness 15 Ch13

    Duration: 16min

  • PrimaryGreatness 16 Ch14

    Duration: 15min

  • PrimaryGreatness 17 Ch15

    Duration: 10min

  • PrimaryGreatness 18 Ch16

    Duration: 10min

  • PrimaryGreatness 19 Ch17

    Duration: 09min

  • PrimaryGreatness 20 Ch18

    Duration: 19min