#justcosaudio : Craig O'sullivan

#justCOS Audio 021 - Myths Objections & Misconceptions- Bad MOMs We discuss how to address the Myths, Objections, and Misconceptions people have about us, our industry, or our products and services to get better buy-in during a speech, pitch, or sales presentation. Metaphor: Bad Moms- movie #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 020 - Author-ity - Gary Vee 'Crushing It' Just because the word authority begins with author, it doesn’t mean we should author a book to become an authority. In this episode we discuss what it takes to be an authority and to author our own book. Metaphor: Gary Vee - Crushing It #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 019 - Getting Momentum In Your Movement - Golden Globes The celebrities all took a stand for and gave a lot of momentum to the times up movement. We discuss how we can get the same momentum to our movement. Metaphor: Golden Globes 2018 - #TimesUp Movement #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 018 - Living In Reality - VR Fails We can get caught up with a different reality and fall flat on our face if we are not aware of reality. We look at how to stay grounded in reality when in comes to setting goals. Metaphor: VR fail videos #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 017 - Concise Communication - Dr Seuss Dr Seuss wrote Cat in the Hat with 236 words and Green Eggs and Ham with only 50 words. We discuss that for people to learn, remember, and fall in love with our story, it must be concise. Metaphor: Dr Seuss - Cat in the Hat & Green Eggs and Ham #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 016 - Don't Chase Clients - Confidence Not Desperation - Mad Men Desperation repels potential clients and puts us in a submissive position with existing clients. We discuss how to avoid desperation and have complete confidence in ourselves, our products and services, and our marketing. Metaphor: Mad Men - Don Drapper Confidence #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 015 - Creating Metaphorical Experiences - Ford Crib Often we can provide a better or additional product or service if we provide a metaphorical experience of what our clients experience. This can also enhance our event marketing. Metaphor: Ford Concept Crib #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 014 - How To Save (Help) People - The Baywatch Movie - Lifesavers Lifesavers sacrifice a lot to save people, we draw practicle lessons from lifesavers to apply to our business and life to save (help) the people we are called to save. Metaphor: Baywatch - saving lives #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 013 - Your Potential - NYE Fireworks Fireworks are tightly packed explosive that when released strategically realise their full potential, and everyone else will not just realise your potential, they will stop, take notice and be in awe of what you have achieved... this year will be full of fireworks moments! Metaphor: NYE Fireworks - your potential #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 012 - Focus On Disadvantages To Have An Advantage - Wheelchair Dancer Do you have a disadvantage? We discuss ways in which you can make it a focus of your business ventures to make it an advantage. Metaphor: Wheelchair Dancer gets golden buzzer on France’s Got Talent #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 011 - Don't Sound Crazy - Thor Where and how to use slang, technical terms, or culturally specific phrases to still show authority without sounding crazy... so we can connect our audience with our message. Metaphor: Thor - unusual speech #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 010 - How To Be An Expert & Avoid Looking A Fool - Sign Language There is so much pressure to be an expert, that often we ‘stretch’ the truth. Unfortunately we can get caught out and we will end up looking like a fool. Metaphor: Sign Language Interpreter - not an expert #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 009 - Don't Fight For Clients - Boxing Day Sales If we don’t have many leads coming into our business, then when one comes across our path we can get a little desperate, crazy, make wrong decisions. If we have effective marketing, we should have clients fight for us rather than us fight for clients. Metaphor: Boxing Day Sales - people fighting over products #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 008 - Information-Comatose - Christmas Lunch How consuming too much information can cause ‘information-comatose’ and possibilities hoy be holding us back from performing at our peak. Metaphor: Christmas Lunch - food coma #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 007 - Generosity - Giving More Than We Receive - Santa Taking a page from Santa’s book; giving more than we receive. He brings a bag full of gifts and all he gets in return is cookies, milk, and carrots for the reindeers. Every business deal, relationship, and interaction we should be looking to add more value than we expect in return. Metaphor: Santa - milk, cookies, & carrots #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 006 - Event Marketing - Carols Metaphor: Platon - Renowned portrait photographer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 005 pt2 - Naughty Or Nice Marketing - Santa's List Let’s admit it, all marketing is a little annoying, inconvenient, intrusive. But we can do the same strategy with different execution or intent which will cause it to be classified as ‘naighty’ Or ‘nice’. We don’t want to land on Santa’s ‘naughty’ list, or we will miss out on our presents! Metaphor: Santa’s List - Naughty Or Nice #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 005 pt1 - Naughty Or Nice Marketing - Santa's List Let’s admit it, all marketing is a little annoying, inconvenient, intrusive. But we can do the same strategy with different execution or intent which will cause it to be classified as ‘naighty’ Or ‘nice’. We don’t want to land on Santa’s ‘naughty’ list, or we will miss out on our presents! Metaphor: Santa - Naughty Or Nice List #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Why? justCOS! Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 004 - Creating Hype - Starbucks How to create hype, buzz, anticipation around your product. We often focus solely on the creation of the product when we should invest just as much time and energy into creating a buzz. Metaphor: Starbucks - annual Christmas cup design #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 003 - Marketing for The Season How to take advantage of current seasons to gain exposure, drive engagement, and increase sales. Metaphor: Christmas Carollers #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”