#justcosaudio : Craig O'sullivan

#justCOS Audio 041 - Small Changes Big Performance - Richard Rawlings - Ferrari Have you ever given up on something because it didn’t work? A project, a marketing campaign, a business idea? We discuss the small changes and big differences that are needed to turn it into a high performance vehicle. Metaphor: Richard Rawlings- Ferrari flip #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 040 - How To Disrupt An Industry Without Tech - Fire Hair Everyone is talking about major disruptions like Uber and AirBnB. But they require a lot of tech, influence and money. We discuss ways we can disrupt our industry without having the change everything! Metaphor: Indian Hairdresser using fire #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 039 - Mindset Vs Skill - Roger Federer What is most important for success? Having the best skills or the best mindset? We discuss the balance between these items. Metaphor: Roger Federer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 038 - Creative Marketing - Super Bowl Ads Why is it that we run away from ads, yet Super Bowl ads get millions of views on YouTube? We discuss how to get your marketing as attractive as Super Bowl Ads. Metaphor: Super Bowl Ads #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 037 - Know What You're Following (Avoid Poison) - Laundry Pod Challenge Sometime trends, gurus, and strategies that we follow can be poisonous to our relationships, businesses, and family. We discuss the dangers and how to avoid being poisoned. Metaphor: Laundry Pod Challenge #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 036 - Know Our Limits - Gym Fails Avoid breaking yourself, your self-esteem, and your reputation by overloading ourselves beyond our abilities. Metaphor: Gym Fails #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 035 - What Happens After Achieving A Goal? - Big K.R.I.T Often we can become so focused on achieving a goal the we often fail to plan ‘what next’. We discuss how and why we should plan,’what next’. Metaphor: Big K.R.I.T - recording his album #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 034 - Adding Humour To A Speech - Mila Stauffer Humour is a great way to build connection with our audience. We discuss his humour does not have to be complex but can be as simple as a general observation. Metaphor: Mila Stauffer (@kcstauffer ) 3 year old instafamous for funny videos. #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 033 - Active Vs Passive Learning - Back To School Nobodies favourite part of school was bring in class taking notes... so why are we running workshop and putting our clients back in school. We discuss passive vs active learning and the use of flipped classrooms to give a better education. Metaphor: back to school memories #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 032 - Become An Icon - Australia Day We all want to leave our mark on the world. We discuss what it takes to be iconic. Metaphor: Australia Day - Iconic for Beach, BBQ, and Beer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 031 - Activate Creative Flow - Have A Shower Got creative block? You don’t have to have a shower evertime... we discuss how to replicate the creative release of the shower anywhere anytime. Metaphor: Shower - creative ideas #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 030 - Weathering The Storms Of Life: Hold On To Your Dreams - Woman Holding Tree In Typhoon Life often throw storms at us, especially as entrepreneurs. We discuss what it takes to hold on and survive those storms. Metaphor: Japanese woman holding onto her tree in a typhoon #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 029 - How To Get Experience - Serve - DJ Black Coffee Most of us have an idea of our future, where we want to be and what we want to be doing, but often, we don’t know where to start. Today we discuss the best place to start your journey to best prepare you for your future. Metaphor: DJ Black Coffee #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 028 - The Best Equipment - Morgan Spurlock We often put off starting something because we don’t have the right equipment. We discuss how you can start today with what you already have. Metaphor - Morgan Spurlock - Award winning documentarian #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 027 - Experience = Impact - $100 Motivational Run Allowing people to experience our message instead of telling them can result in personal revelation. Often it can be as simple as a basic activity. We discuss some of those example. Metaphor: $100 motivational run #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 026 - Open Source To Develop Ideas & Build Community - MakerBot 3D Printer We discuss the advantages of being ‘open source’ with our information. Metaphor: MakerBot - Open Source information #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 025 - Avoid Risks From Tunnel Vision - Claw Machine Often tunnel vision on our goals can get us caught in a dangerous position or cause us to miss out on opportunities. Today we discuss ways to avoid tunnel vision. Metaphor: Claw Machine - child stuck inside #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 024 - Emotional Purchases - Reminiscing - Typewriter We buy with our emotions. Today we discuss how to sell a product, service, or idea using the power of positive memories and reminiscing to get emotional buy-in. Metaphor: Qwerky - digital tablet typewriter keyboard #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 023 - The Power Of Our Words - I Can't Into I Can - Chinese Mute There is power of life and death in the tongue. What we say about ourselves will come true. We discuss how to control what we say. Metaphor: Chinese man became mute after telling himself and other he couldn’t speak. #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”

#justCOS Audio 022 - Mastering A New Skill - Dance In 1 Year What does it really takes to master a new skill? Metaphor: @karenxcheng - taught herself to face in 1 year #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”