Get Your Message Heard With Michael Hudson

Ron Tite has been named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron has always blurred the lines between art and commerce. He has been an award-winning advertising Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.  He is the Founder and CEO of Church+State, a Toronto-based marketing agency, Editor in Chief of The Business Casual, and Publisher of This is That Travel Guide to Canada – a best-selling, award-winning satirical book from the creators of CBC Radio’s hit show, This Is That.   He has written for a number of Television shows. Penned a children’s book. Wrote, produced and performed the hit play, The Canadian Baby Bonus. And was Executive Producer & Host of the award-winning comedy show Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about

Mike Ganino is a former Chief Operating Officer at one of the fastest growing fast casual brands and now leads his own training and consulting organization.   Mike is also a leading expert on building a great restaurant and hospitality brand with innovative training and speaking on culture design, people systems, positive leadership, and branding. He has worked with a number of category leading brands like Pressed Juicery, Protein Bar, Yum! Brands, Potbelly Sandwich Shop, ChowNow, USFoods, and Lettuce Entertain You Enterprises.  Today, he will tell us how he uses all these amazing experiences to help companies, leaders, and individual contributors embrace change, accelerate growth, and achieve breakthrough performance.     It All Started With Improvisation  His years in the ultra-competitive business industry has made Mike a master of improvisation; however, looking back, he said that his improvisation skills were probably developed even earlier than that -- back when he was a kid growing up in a

Kelly Roach is a highly sought after business growth strategist on a mission to  help 1,000,000 entrepreneurs launch, monetize, and scale their dream business… without compromising their quality of life or going broke in the process.    From NFL Cheerleader to Fortune 500 exec and now million dollar mogul, Kelly is the author of the #1 international bestselling book, Unstoppable:9 Principles For Unlimited Success In Business And In Life, and the upcoming book, Bigger Than You: The Business Owner’s Guide to Building an Unstoppable Dream Team (to be released October 2018)    Kelly has been featured in Inc, Forbes, Bloomberg Businessweek, Entrepreneur On Fire, ABC Good Day, and hundreds of podcasts, and today, I’m very pleased to announce that she’ll be sitting down with us to tell her story from her early beginnings up to her future aspirations.  Early Start  Kelly was only in her 20s when she became a Senior Vice President running 17 different businesses with over 100 employees.   She was a workahol

Kevin Breeding is a proven and seasoned executive coach and consultant, speaker, and author.    Before he started his coaching business, he worked as the Director of Advertising at Walmart Stores, as a Partner in the Washington D.C. based Hutchinson Group, and as the Senior Vice President of the Emmy and Telly Award-winning Creative Producers Group.  In today’s episode, he will share how he transitioned from his former corporate career into being a much sought-after consultant who has worked in 53 countries and currently serving clients on five continents.  Serendipitous Start  A lot of people who wish to venture into the expertise space put a lot of thought into how they’re going to put their services out there, but for Kevin, his start was more of a happy accident.   He narrates how, when he was still working in the corporate world, people called him up to ask him to be their coach. It puzzled him why they would want that, so he initially tried to refer them to other people, until a good friend a

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.    Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool to understand numbers at a glance in order to easily fix the holes and optimize what’s working.   He used this very method to scale one of his businesses from $2,500 / month to $5,000 dollars per day in revenue, and he has helped countless clients grow at a similarly quick rate as well. Mikael has also grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.    Today, he will tell us how he did it and what he learned from the whole experience.   Take Things One Step at a Time   Sometimes people have a lot of great ideas, but they fail to take off because they’re too afraid to take the first step. Mikael says don’t be.    He actually admits that when he st

A 34x best-selling author, speaker, and High-Performance Coach whose podcast was named by Inc Magazine as one of the Top 13 Business Shows in 2017, JV Crum III is the founder of the Conscious Millionaire and “High Performer Bootcamp.com.”   Known for his LIVE On-Camera Trainings where he helps coaches and entrepreneurs find $50,000 or more in hidden revenues then develop steps to put it in the bank, JV will sit down with us today to share his story of what inspired him to start the Conscious Millionaire and the formula he developed to grow your business by making a difference.   Figuring Out What You Want   People tend to measure success in terms of tangible things, but JV says that there is something more to life than that. He goes on to share how despite his business success, he felt that something was amiss -- and that he needed to figure out what that something was.    Keeping Things Simple   JV admits figuring that out didn't come easy. In fact, it took him years, but after a heart attack

  Sean Douglas is a U.S. Air Force veteran, TEDx speaker, Master Resilience Implementer, Suicide Awareness trainer, Performance Enhancement expert, international radio show host, and author.   Considered an“Iconof Influence in the New Media Space,” Sean hosts the popular live online radio show, Life Transformation Radio which is heard in over 58 countries and has thousands of weekly listeners.   His journey to get to where he is now was not short and straightforward, though, and today, he will share with us how, from rock bottom, he climbed his way out of the darkest moment in his life--unlocking his true potential in the process.   Find Your Voice   Contrary to what you’d expect from a speaker, Sean shares that he was not born outspoken. In fact, he bottled up a lot of things while growing up. It wasn’t until he joined the Air Force and became a drill instructor that he realized that he has a lot of things to say, and he credits that experience with awakening his passion for speaking and training.   Find You

For nearly 30 years, Jeff Brown has been earning his living behind a microphone; first as an award-winning broadcaster, and now as a successful podcaster, consultant, and speaker. In 2013, Jeff launched the Read to Lead Podcast, a three-time Best Business Podcast nominee, featuring interviews with today's best business book authors including, Dr. Henry Cloud, Seth Godin, John Maxwell, Gary Vaynerchuk, Simon Sinek, Chris Brogan, Brian Tracy, Dan Miller, and over 100 more. Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and over 100 other blogs and podcasts.   Resources from Jeff Visit his website: www.readtoleadpodcast.com  Join his Book Club: readtoleaduniversity.com  Find out about his Mastermind Group: www.zoneofgenius.net Make sure to subscribe, rate, and review the podcast! Check out my website at www.michaelhudson.com 

Esther "Pinky" Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and othernational bestseller book launches to philanthropic projects and she's the creator of the popular course Publicity Empire, where she teaches entrepreneurs how to get interview opportunities in the media. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. Get your free media positioning checklist: www.borntoinfluence.com/checklist Click Subscribe, Rate, and Review the show 

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others. Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Jeffrey is the father of three adult

Justin Schenck is on a mission to teach the world that it isn’t about where you come from, it’s about the decisions you make today to catapult yourself to who you want to become. Justin has been named a Top 8 Podcaster to watch in 2018 by INC.com and chosen as an ‘Icon of Influence’ in the new media space. What started out as a way to connect with top people and inspire others has become a way of life. Now getting played in over 100 countries every single week he is able to make a greater impact than he could ever imagine. He not only speaks to organizations on how to overcome adversity and utilize podcasting to grow your business but he helps others launch and grow their own podcasts with www.beginpodcastingnow.com.

This week I sit down with my friend Trivinia Barber.  Trivinia is the founder of Priority VA - a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate. We talk about how overworking lead her to creating one of the leading VA companies in the world. We discuss how important routines are and how you can start every day off right by setting your intentions and living in gratitude.  Opt in to her free offer here: www.priorityva.com/messageheard  Leaning into your strengths Trivinia has a "spider sense" to quickly evaluate individuals and know their strengths and weaknesses. She uses this every single day in her business as an entrepreneur and she teaches her VA's how to do the same thing. What is your strength and are you leveraging it? Be grateful for everything Gratitude is the greatest tool that entrepreneurs can use to continue to stay o

Dov Baron is a headline speaker for global conferences on leadership, influence, business and embracing purpose driven authentic leadership. He has been speaking internationally for over 30 years. He’s the man with a finger on the pulse of the evolving world of NextGen leadership. Be uniquely you. You have to be able to approach your life as your authentic self. That is the only way you're able to break through the noise and serve the audience you're meant to serve. What do you bring to the table that nobody else can bring? Shiny object syndrom. Especially as entrepreneurs we're presented with hundreds of ideas to grow our business. Dov mentioned Facebook ads as an example. Just because someone else is doing it, or someone else tells you to do it, doesn't mean you should be doing it.  Longevity = Impact It may be much easier to tap into a quick hit, or a quick pay out. The problem most people have is they don't think about longevity. How have myself and Dov been able to be around in business for so long? We f

Through my many years of entrepreneurship and public speaking I've happened upon some of the worlds leaders in their fields. From branding and podcasting to public speaking and business. I've decided that I want to share their knowledge with you in helping you get your message heard. The first episode in this new format I knew I had to have my good friend Mike Kim on.  Mike is a marketing consultant, communications strategist, and copywriter. His goal: to help you live your message, love your work, and leave your mark on the world. He does this by sharing his professional insights on marketing, personal branding, and one of his life’s passions: self-development. He's shaped the verbal and visual identity of numerous organizations, helping them get their message, product, or service to market.

Are you not getting the response or feedback you want? Maybe you’re talking to the wrong people – but the people who need your message are still out there waiting. Michael discusses three common pitfalls the has experienced, so you can avoid making the same mistakes. He then announces exciting new changes to the podcast in the near future. Learn from others’ mistakes. So many of us get tripped up by one of three common culprits: overthinking, bright shiny object syndrome, and looking for the Holy Grail. Michael shares his experience so you can learn from his mistakes. Are you asking the right people? If you’re asking for feedback from the people who are available, rather than seeking out the people who your message is really intended for, you may not get the feedback you need. Start by identifying the ideal person you’re really seeking to serve. Are you getting distracted? Success is sequential – you can’t jump straight to the end of the sequence. If you’re looking for a magic answer or chasing a new idea eve

We all, in building our expertise enterprise, have a content path – the path we discover as we think through and develop our message. We evolve what we think about a subject as a process over time. Michael walks you through how to use your past content for a better future in your business. Experience helps us help others. Michael’s moment of gratitude this week goes to Mark Schaefer, whose blog post this week kickstarted reflections on aging and recognizing the value you add by virtue of your experiences. Use what you have that is important for where you are right now. Sometimes we hold on to content for too long. Have you ever experienced a breakthrough moment in your understanding, then refused to move beyond the content you generated in that moment? Maybe it's time to move on from stories that are no longer serving your audience. Do an inventory. Make a list of every piece of content that you’ve created. Then go through and create a rating system of how relevant that content is to your message today, and w

When you’re an expertise entrepreneur, the reality is that you are your brand. The business you’re building is based on your vision, wisdom, and expertise. There are several areas where your integrity will get tested as an expertise entrepreneur. Michael discusses the importance of integrity in the face of some common challenges. Sacrificing your integrity can hurt your performance. When we commit to things that are out of alignment with our values, this can create something called cognitive dissonance – a conflict between your inner values and your outward actions. This can hurt your ability to do what you do and damage your performance. Listen to your gut. If you don’t feel something is right for you, that probably means you shouldn’t do it. You know when you’re out of alignment with your values – when you’re doing something that you shouldn’t be doing. You can never not lead. By virtue of your chosen path in life, you are a leader – people look up to you and see the things that you do. You are your brand,

Have you ever asked yourself if you should start a podcast? If you have a message you want to share, if you are comfortable talking about your message, and if you believe there are people who want to hear your message, then the answer is yes! There is nothing more valuable than having the opportunity to talk to your audience on a regular basis. Michael shares his 5 key takeaways from 66 episodes worth of podcasting experience. 1. You will learn more about your message by making your podcast. When you make a weekly commitment to show up and talk about your message, it changes the way you think about what you have to say. It makes it very obvious what doesn’t belong, and creates consistency in the body of your work that you communicate to your audience. You’ll also get comfortable with articulating your message on a regular basis. 2. Reviews and feedback will help you hone your message. What words do your listeners use in their feedback? What benefits does your message bring people? Just by listening to your au

Reflect upon and improve your public speaking by reflecting on these five key tips. Michael explains and summarizes the important lessons he learned from his recent experience putting together his new keynote speech. 1. Find the audience that is right for your message. Finding small audiences aligned with your target audience can be helpful as a way to extend your rehearsal process to the real world. In this way, you can create a situation where you don’t have a lot at risk, and you can hone your message with feedback from the right kinds of people. Don’t hesitate to test out your speech in small venues – intentionally seek these scenarios out! 2. Not everyone will connect with your message – and that’s a good thing! No matter how much some people will connect with your message, some will not. Remember: this means that you are on the right path. You are not here to serve everyone – success requires defining and knowing what you do and who you are there to serve. 3. Learn from others. What are other people doi

Your journey is something no one has walked but you. What you know may seem obvious to you, but in reality, it's amazingly impactful to others. Michael discusses how to define your core message, how to use this message to refine what you offer, and what you can do to find the right people who are ready to hear your message. Do you have a velvet rope in place?                                                                The velvet rope is the divider that lets some people in and keeps other people out. For most people, this model intuitively doesn’t make sense to grow a business. But the number one mistake people make that compromises their business is refusing to figure out who they serve. If you try to be all things to all people, you will end up dissatisfied, because you won’t have the impact you could for that select group who need what you’re offering. Michael discusses the importance of avoiding pouring energy into trying to serve the wrong people. There is good work, bad work, and great work. Michael