At The Coalface Podcast - Hosted By Jason Greenwood

Michael is the Co-Founder of PostPilot - https://www.postpilot.com PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows PostPilot makes sending direct mail as easy as sending an email! In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age

Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nik is the CCO & Partner of Scratcher - https://scratcher.io Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing Scratcher offers more than 20 interactive game formats such as: Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number   Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce

Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jess is the Co-Founder & CEO of Wonderment - https://www.wonderment.com Wonderment is a SaaS based, comprehensive end to end order workflow, tracking and customer communications platform for eCommerce Wonderment is: "The new way to build customer loyalty. De-stress your team and delight your customers with transparent order tracking, instant issue detection, and insight into every order" Wonderment helps brands proactively and automatically manage one of the most frequest requests to customer service: WISMO (Where Is My Order) In this episode, Jason & Jess discuss the importance of operationalising customer communications at every point in the eCommerce customer journey lifecycle to build trust, loyalty, stickiness & advocacy

Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals Kris is a long time B2B commerce expert, having worked in this space for over 20 years In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oliver is the Co-Founder of Returnista - https://www.returnista.nl Returnista is a SaaS based Returns Management Platform for eCommerce Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative

Brian is the Managing Partner of Enceiba - An Amazon Strategy and Growth Agency for Manufacturers and Brands. He is also the Co-Founder of Master B2B - a private community for B2B eCommerce practitioners To say Brian is a B2B commerce specialist is an understatement Brian helps B2B merchants maximise their eCommerce opportunities across marketplaces and owned channels through strategic and tactical consulting, guidance, support and implementation In this episode, Jason & Brian discuss how and why B2B brands should be leveraging Amazon and other digital channels to help fuel their eCommerce growth

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Omri is the Founder & CEO of Dialogue - https://nowdialogue.com Much of current eCommerce CX personalisation technology is expensive, complex and hard to implement Dialogue aims to change this with its AI powered, low/no code SaaS tech approach Dialogue is laser focused on being the premier Experience Optimisation platform for eCommerce for small & medium size merchants Dialogue brings dynamic content and product recommendations to the eCommerce customer journey In this episode, Jason & Omri discuss how and why many small & medium size eCommerce merchants have been frozen out of key personalisation opportunities and how Dialogue solves for this

Michael is the Founder of CommerceIsDigital - https://commerceisdigital.com CommerceIsDigital is both an B2B focused eCommerce Consultancy and eCommerce training program provider Michael has generously provided a 40% discount off his training programs exclusively for THE ECOMMERCE EDGE Podcast listeners - just use the code EEPODCAST at checkout to receive the discount!*enter the code where it says 'Add coupon code' at checkout to qualify* Michael has a unique perspective on the B2B commerce space to share, having come from an eCommerce vendor and product development background In this episode, Jason & Michael discuss the common ways B2B businesses can execute on their digital commerce strategy and how/when each one makes sense and why

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Henry is the Co-Founder & CEO of Mutinex - https://mutinex.co Mutinex is a next generation SaaS based digital BI/Analytics platform for marketers Mutinex does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not Mutinex 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions Mutinex uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20% In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation

Jay is the Founder & CEO of B2B Squared - https://b2b-squared.com Jay is a specialist B2B eCommerce Consultant that has helped many medium and large B2B enteprises through their digital transformation and eCommerce enablement process Jay is also the head of B2B eCommerce Management at Danone - a global food & beverage manufacturer based in Paris France In this episode, Jason & Jay discuss how B2B brands can accelerate their digital transformation journey through smart processes that cover all the major bases on the way to creating transactional eCommerce capabilities

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page