Informações:
Synopsis
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?Welcome to How To SaaS the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot the #1 membership software for small associations and nonprofits.Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.
Episodes
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Ep31 - How To Use Your Brand To Say "No" To Good Opportunities With Laura Roeder, CEO Of Meet Edgar
05/03/2017 Duration: 40minOn Episode 31 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say "No" to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.
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Ep30 - How to manipulate the media and build a PR machine like Donald Trump with Tucker Max
27/02/2017 Duration: 42minOn Episode 30 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.
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Ep29 - How To Deploy And Measure Radio Ads For Your SaaS Company
21/02/2017 Duration: 01h02minOn Episode 29 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.
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Ep11 - How To Acquire A SaaS Company And Build Synergies With Your Existing Business
16/07/2016 Duration: 40minEpisode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of SimplyColorLab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.
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Ep10 - How to plan, deploy and measure an Account Based Everything strategy with Jon Miller
05/06/2016 Duration: 32minEpisode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.
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Ep9 - How To Use Advocate Marketing As A Land And Expand Strategy
30/05/2016 Duration: 21minEpisode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.
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Ep8 - How To Run Your Blog Like A Product Manager w/ Heather McCloskey of Uservoice
16/05/2016 Duration: 15minEpisode 8 of the How To SaaS podcast with Shiv Narayanan features Heather McCloskey, Inbound Marketing Manager at Uservoice, and we discuss how to run your blog like a product manager.
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Ep7 - How to bootstrap a SaaS company using Content Marketing with Omar Zenhom
08/05/2016 Duration: 24minEpisode 7 of the How To SaaS podcast with Shiv Narayanan features Omar Zenhom, co-founder of the $100MBA & Webinar Ninja, on how to bootstrap a SaaS company using content marketing.
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Ep6 - How Uberflip is using webinars to pioneer Content Experience
01/05/2016 Duration: 31minEpisode 6 of the How To SaaS podcast with Shiv Narayanan features Hana Abaza, VP of Marketing at Uberflip, on pioneering the Content Experience conversation and how their webinar strategy is helping them distribute the message to the market.
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Ep5 - How To Create A Multi-Channel Education Strategy With Tim Paige of LeadPages
24/04/2016 Duration: 33minEpisode 5 features Tim Paige, Senior Conversion Educator at LeadPages, on how to create a multi-channel education strategy for SaaS companies using webinars, podcast, courses and more.
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Ep4 - How To Onboard Users In The First 100 Days® with Joey Coleman, Founder of Design Symphony
17/04/2016 Duration: 54minEpisode 4 of the How To SaaS podcast with Shiv Narayanan features Joey Coleman on onboarding users in the first 100 days of their journey and turning initial experience into an advantage to increase retention and referrals
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Ep3 - The Strategy Behind Advocamp With Jim Williams, VP Of Marketing At Influitive
12/04/2016 Duration: 38minEpisode 3 of the How To SaaS podcast features Jim Williams, VP of Marketing at Influitive, on the strategy behind their Advocamp conference and how it is helping them create the category of Advocate Marketing.
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Ep2 - How To Write Books With Donald Cowper, Bestselling Author and Head of Content at ClearFit
04/04/2016 Duration: 01h01minEpisode 2 of the How To SaaS podcast with Donald Cowper (Head of Content at ClearFit), co-author of Breaking The Time Barrier and What To Why.
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Ep1 - How To Exhibit at Conferences with Ryan Anderson, CEO of Filevine
04/04/2016 Duration: 47minEpisode 1 of the How To SaaS podcast with Ryan Anderson, CEO of Filevine.
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Ep0 - Intro To How To SaaS With Shiv Narayanan, Founder Of How To SaaS And CMO Of Wild Apricot
04/04/2016 Duration: 07minEpisode 0 of the How To SaaS podcast with Shiv Narayanan.