Boost Your Boutique With Emily Benson

Social media is an overwhelming task for a boutique owner- I know. What platform to post on, how often to post… what to post?! That’s why I’ve invited my friend and social media expert Deb Laflamme onto the Boost Your Boutique Podcast today. Deb, Owner & Chief Ideaprenuer of For the Love of Your Biz supports a varied list of clients and businesses, from retail to real estate including small local businesses, fitness and health coaches and solopreneurs. Offering you creative ways to tell your brand story, her support and trainings are designed to meet you where you are (in your life and in your biz) to bring you success. Her passion is to help you Market Your Biz Better ®. In this episode Deb says that you’ve got to stop selling to people all the time, and start building relationships with them. Your business is so much more than the product! The easiest way to do that is to start telling your personal story. Mastering your story is the easiest way to stand out from the crowd. People will always buy f

Do you feel like it's easy to find yourself in a negative headspace? Maybe you spend many days down in the dumps? Lady- we've GOT to change that right now! In this episode I'm going to teach you three highly effective ways to outsmart negativity! 1. Focus on Feeling Good - Pay attention to your feelings throughout the day - Be aware and identify the name for the feeling on the Emotional Guidance Scale (source: Abraham Hicks Publications) - Make subtle shifts in your feelings to move toward feeling good more of the time The Emotional Guidance Scale (source: Abraham Hicks Publications): 1. Joy/Appreciation/Empowered/Freedom/Love 2. Passion 3. Enthusiasm/Eagerness/Happiness 4. Positive Expectation/Belief 5. Optimism 6. Hopefulness 7. Contentment 8. Boredom 9. Pessimism 10. Frustration/Irritation/Impatience 11. Overwhelment 12. Disappointment 13. Doubt 14. Worry 15. Blame 16. Discouragement 17. Anger 18. Revenge 19. Hatred/Rage 20. Jealousy 21. Insecurity/Guilt/Unworthiness 22. Fear/Grief/Depression/Despair/Pow

Feeling like you're in a funk in your business? Chances are it's because you aren't prioritizing fitness or music in your life outside of your store! This week I talk to Andrew Igbo Perez, personal trainer and DJ at Las Vibras De La Casbah in Antigua, Guatemala. Andrew was the key factor in me 'getting my mojo' back this winter, pushing my fitness levels three times a week. Here he's going to give you very simple tips to add more movement into your days, and how to find the beats that will keep you moving and your customers coming back over and over! You can find Andrew's mixes on his Soundcloud page here: https://soundcloud.com/djproject_sound or find out where he is on his Facebook page: https://www.facebook.com/livley.PROject.sound/ Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Pote

Always 'making money', but none of it is in the bank? I'm going to show you 4 hidden ways you are losing money in your boutique business. 1. You're initial margin isn't high enough because you most likely aren't charging enough. 2. You're giving way to many miscellaneous discounts. 3. You are running constant sales and not marking down throughout the season. 4. You don't have a charity policy that works with your profitability needs. Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Have you been delaying getting things done in your boutique? Maybe you've turned to complaining about your sales? Or even disconnected with your future boutique owner self? Mindset coach Alexandra Covucci is on the podcast today talking about how to take back your personal power in your life and business. We start off talking about why she decided to close down her Facebook group, and end up talking about how you can step into the woman you imagine yourself being. What I loved most about this episode was how Alexandra gives us very simple and practical steps on how to take action and uplevel both our business and our lives. You can find out more about Alexandra and her work at: www.AlexandraCovucci.com or on her Facebook page: https://www.facebook.com/alexandracovucci/ Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximiz

Working too hard? Wondering when you're ever going to relax and make the money you want? Stop right there and listen to this episode. Greg and I get into the concept of wanting, allowing and how to get what you want in life. We also explore the magic value of what you are offering in your boutique. When he was 21, Gregory C. Buia came to prominence as an underground writer. After stepping away from writing he spent 18 years studying spirituality, religion, and self improvement; practiced meditation for 10 years; and traveled the world and lived at monasteries. Spending his adult life trying many different ways to enjoy life has led him to awareness and kindness as his favorite things to have fun with. You can find Greg's website at GregBuia.com. His latest book "Have Fun" is available in Print and Kindle at Amazon here: http://a.co/88tNRlB On Facebook and Instagram search: @GregoryCBuia Here's to making lots of friends and making lots of money! 
- Emily Benson Find more at:
 www.boostyourboutique.com 
w

Need a boost in social media or sales? Great, Ashley Alderson, Founder of The Boutique Hub is on the podcast today with a mix of mindset and practical tips to get you going! The Boutique Hub is a place where boutique owners can showcase their products, connect with other owners, bloggers and vendors. It's a membership site that can be found at www.theBoutiqueHub.com. Ashley says it's vital for boutiques to create an authentic experience for their customers. People want to do business with people, not with companies. One of the most successful ways she has seen boutiques create this is through video, specifically Facebook Live video. She also says that business is 100% mental. To get comfortable being authentic, you need to decide to be comfortable in your own skin. Know that good will come out of you showing up as yourself! As a boutique owner you want to know your WHY! How do you want to make people feel? This is your opportunity to serve a mission. When it comes to social strategy, you want to have a r

Here's to making lots of friends and lots of money! - Emily Find more at:
 www.boostyourboutique.com 
www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

For 20 years Intuitive Success Coach Cameo Gore worked in the healthcare industry. She started as a Registered Nurse in the Operating Room and worked her way up the ladder to become Director of Surgery at a Nationally ranked Pediatric Hospital. She had to give herself permission to be a beginner again, shifting into coaching. Starting her business allowed her to see that she was “starting over” being an entrepreneur. #HeartOverHustle is Cameo’s signature hashtag… how to get over the busy, the struggle and create a gorgeous path to grow your business: 1. You can create incredible results without being busy! 2. Ask yourself: What’s the core desired feeling of what you want in your business? 3. When you’re in the state of spaciousness you have room for money to come in, or anything else you want to come in. 4. Plan to only work 20 hours a week. How can you leverage a team to be the goddess in your business? 5. Alignment… don’t do things that feel bad! Alignment is where we feel good about what we’re doing. If

Fear, desperation or struggling with money in your boutique business? This episode is for you! Emily talks to Freedom Lifestyle Coach Liivi Hess about how you can drop the money struggle today. Stop worrying about money all the time with simple, actionable steps you can start doing today. Liivi gives us 5 steps to stop blocking yourself from income: 1. Flip the money coin and DECIDE not to struggle. 2. Listen to money mindset audios on YouTube and Audiobooks like "The Science of Getting Rich" by Wallace D. Wattles. She listened via iBooks. 3. Use really simple, 4 word mantras during your day. Liivi used "Wealth, Success, Clients, Abundance." By using mantras you can interrupt your negative thought process and raise your vibration. 4. Write scenarios out that you want to happen. When you write them out, you take the power out of them and they become possible for you. 5. Put "fake" things on your calendar to see what you want come to life. The book series we spoke about is the Law of Attraction series by Esth

Do you feel like your boutique is at a standstill in sales? Are you frustrated that customers aren't coming in the door? Or maybe you're trying to expand, but you're stuck? This week's episode has the answers and ideas you need. Emily tells more of her story and weaves in what she's learned (sometimes the hard way!) to overcome the toughest spots in her boutique business. The 3 big reasons you're not growing: 1. You don't have support. Getting the support you need, whether it's a community or a mentor, business owners 100% need a support network of other boutique owners and peers. It's ok to ask for help, and the sooner you do, the better off you'll be. 2. You're not investing time and money in your personal development. How are you spending time on YOU? What work personally are you doing to break down your blocks and motivate yourself to the next level? 3. You're not developing systems to make life easier. When a business owner doesn't have systems, they fall apart. There's no way to maximize what's work

You asked, Emily listened! Here it is: A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get The Ultimate Boutique Bundle, which includes "The Ultimate Boutique Handbook" and "The Ultimate Boutique Workbook" simply use this link: bit.ly/boutiquebundle On this episode you'll learn: 1. How to set an intention for starting your business, who you desire to serve and how you'll sell to them. 2. That you need to write a business plan and what needs to be IN said business plan, including a target market profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling. 3. How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www

Most boutique owners are on the 'get lost' tipping point in their business. Overworked, exhausted and no light at the end of the tunnel. In this episode, Emily will give you her top tips for getting consistent in your business so you can grow your business faster and with more ease. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Yup, I'm going there... why are boutique owners and "fashionistas" so b*tchy? What's up with the division between new and established retail store owners? In this episode I'm going to try to bridge the gap and help us all understand each other. Because really, we all just want to sell cute stuff and make lots of money... right?! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Christine McAlister is a freedom strategist and expert on turning tragedy into triumph. In this episode, we discuss the exact steps Christine took to turn her creative side business into her full time job, replacing her income within a month. She's going to give you the hacks to you need to take the boutique business you have your eyes on and live a life of passion doing what you love! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

What is going on with boutiques in the US? It seems like their either booming, or disappearing. Emily Benson is determined to see less boutiques fail and in this episode, she's going to give you what she thinks are the 3 biggest reasons boutiques today are failing. Originally recorded as a Facebook Live and edited for the Boost Your Boutique podcast. Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

Welcome to the Boost Your Boutique Podcast! Find out about your host, Emily Benson and learn what to expect on this podcast for boutique owners, retail entrepreneurs and product based businesses! Here's to making lots of friends and making lots of money! - Emily Benson Find more at: www.boostyourboutique.com www.stylishandsuccessful.com www.fashiontruck.com bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training