Marketing School | Digital Marketing | Online Marketing

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potential of programmatic SEO. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign (01:00) How SEOs hijack Reddit (02:39) The Impact of Google's Search Leak For Businesses (03:53) Google responds to leak: Documentation lacks context (12:03) Do brand searches drive SEO up exponentially? (14:08) Perplexity AI's big SEO campaign (17:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn mor

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of eavesdrop marketing. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250,000 cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work? (01:00) Pixar is laying off 14% of its workforce as Disney scales back content (01:26) Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash  (03:58) Discussion in how to build community (08:45) How the Barbie Movie Cost me $10,000 (11:58) Do fake podcast ads work? (13:42) That’s it for today! Don’t forget to rat

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Challenges of Reaching Decision-Makers (01:14) Using LinkedIn to Connect with Decision-Makers (06:31) Establishing Credibility through Podcasting (09:25) Building Awareness through Client Interviews and LinkedIn Articles (12:59) Using AI Chatbots as a Foot in the Door Strategy (16:26) Harnessing the Power of Client Testimonials and Referrals  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we tal

In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketing strategies of Marie Forleo.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Trump Campaign Raises $53M After Verdict, GameStop Shares Jump 30%, Chanel Scrutinized Over Viral Posts (01:00) Trump campaign raises record $53 million in donations after guilty verdict 08:05 GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position  (11:21) Chanel under scrutiny for Bethenny Frankel viral social posts—what brands can learn (18:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy thi

In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effectiveness of free trial conversion rates, and the evolution of TV advertising in the streaming era. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, Netflix's password crackdown leads to… (01:00) Should you raise money today? (07:14) How to get a 73% free trial conversion rate (11:40) Netflix ads tier hits 40 million subscribers (12:34) Netflix's password crackdown leads to… (14:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in

In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) The Pursuit of Longevity: Gene Therapy and Stem Cells (02:02) Power Laws of Health: Prioritizing Evidence-Based Interventions (03:11) Measuring Health Metrics: Biomarkers and Protocols (05:35) Scientific Pursuit of Longevity: Challenging Conventional Norms (16:11) Biological Age Markers: Nighttime Boners (41:49) Understanding Vitamin D and Diet (48:01) Challenges of the Food Supply Chain (54:35) Building a Religion and

In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled the role of AI in marketing, the importance of curiosity in marketing, the shift towards signal-based selling, and the playbooks for LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers (01:15) What ChatGPT-4o means for marketers (08:03) What is signal-based selling? (11:02) Playbook: Automatically turn site visitors into customers (13:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you

In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the monetization journey of businesses and creative deals. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators, search has wiped out, and The economics behind a $100k creator deal (01:15) The impact of AI overviews on SEO (03:42) Google starts testing ads in AI overviews (04:19) Google CEO is ’empathetic’ to content creators, search has wiped out (09:28) The economics behind a $100k creator deal (14:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Pl

In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health and wellness, and celebrity movements. We also tackled the concept of making money, stress, and longevity.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing (01:15) McDonald's & Taco Bell show where the economy is really at (12:19) The genius of Bryan Johnson's marketing (19:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single G

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels (01:15) How To Think About Agency M&A (31:47) The Downfall and Rebirth Of The Patels (38:09) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future (01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI (06:58) Sam Altman on the future of in-person experiences (21:11) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by different industries.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Bonus episode: AOA sneak peek  (01:15) Introduction to the Agency Owners Association (02:52) Navigating Acquisitions in a Challenging Economy (05:55) The Impact of AI on SEO (08:36) The Value of In-Person Experiences (16:59) Assessing Client Fit for Agency Success   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle (01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask  (05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle (15:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more (01:15) Gamestop shoots up 91% off a meme (04:33) L'Oreal, a $250B company, fails at Kickstarter (06:57) How VCs are using podcasts to lure founders (11:18) Can you manipulate SEO results using LinkedIn Pulse? (15:17) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Pleas

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in Life and Business (27:33) Marketing Tactics for Businesses in Crowded Markets (35:21) The TikTokification of Social Media (36:45) The Value of Organic Social Media Expertise (37:15) The Value of Building a Personal Brand (39:07) The Art and Math of Marketing (41:22) The Importance of Hard Work and Self-Awareness (50:20) The Power of Content Creation (53:26) The Potential of Live Streaming and NFTs (01:02:02) Patience an

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Amazon has cracked the code on social attribution (10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano (14:34) Kid claps his way to 241k IG followers (16:54) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy t

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Google's search dominance drops to a 15-year low (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy (05:39) Google CEO on future of links, AI making Search quality worse (06:34) Screaming Frog now allows you to automate SEO (07:52) Google unveils new ways to reach streaming audiences (11:36) The AI tool infecting the media industry (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingsch

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) OpenAI is now developing a search engine (11:16) A company wants to buy Neil’s company (20:56) Is remote work hurting Americans' global job edge? (22:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Using Memos to Drive Speed and Accountability (01:26) The Importance of Speed in Organizations (03:22) Establishing Memos for Speed and Culture (08:08) Balancing Vulnerability and Confidence as a Leader (09:06) Writing Memos and Building the Habit (11:28) Diversifying Marketing Channels with Reddit and Quora (14:31) Challenges of Scaling Agencies and Implementing Processes   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk a

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers (01:15) Our thoughts on Alex Hormozi's content shift (08:41) Is 'giving value' overrated? (14:10) Underrated vs overrated marketers (17:23) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single G