Marketing Over Coffee

Informações:

Synopsis

At the Intersection of Marketing and Technology

Episodes

  • Use Generative AI for Marketing!

    01/12/2023

    In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should […] The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast.

  • Dan Ariely Talks About Misbelief

    17/11/2023

    In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so […] The post Dan Ariely Talks About Misbelief appeared first on Marketing Over Coffee Marketing Podcast.

  • OpenAI, Hubspot, Substack and More!

    10/11/2023

    In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI […] The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast.

  • Catching up with Christopher Lochhead

    03/11/2023

    In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […] The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.

  • Matt Rogers of W.B. Mason on Dealing with Constant Disruption

    27/10/2023

    In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a […] The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.

  • Now with More Games, Threads, and Fairness!

    20/10/2023

    In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? […] The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.

  • Crisis Communications with Gini Dietrich!

    13/10/2023

    In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between […] The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.

  • Now with More Large Multi-Modal Models, and Taylor Swift

    05/10/2023

    In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling […] The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.

  • Catching up with Julien Smith of Practice

    29/09/2023

    In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […] The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.

  • iOS 17 Is Coming To Break All Your Tracking!

    21/09/2023

    In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […] The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.

  • DM Update with Brianne Baggetta and Sarah Hodges!

    15/09/2023

    In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: […] The post DM Update with Brianne Baggetta and Sarah Hodges! appeared first on Marketing Over Coffee Marketing Podcast.

  • Now with More Signals, XPro, and Virtual Mascots!

    07/09/2023

    In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […] The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast.

  • Louis Gudema on Bullseye Marketing

    01/09/2023

    In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […] The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.

  • Getting the Best Sound for Video and Podcasts

    24/08/2023

    In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at […] The post Getting the Best Sound for Video and Podcasts appeared first on Marketing Over Coffee Marketing Podcast.

  • Getting to The Point with Steve Woodruff

    17/08/2023

    In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […] The post Getting to The Point with Steve Woodruff appeared first on Marketing Over Coffee Marketing Podcast.

  • Katie Robbert on Marketing Strategy

    11/08/2023

    In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […] The post Katie Robbert on Marketing Strategy appeared first on Marketing Over Coffee Marketing Podcast.

  • Now with More Gun Toting Robots!

    03/08/2023

    In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you […] The post Now with More Gun Toting Robots! appeared first on Marketing Over Coffee Marketing Podcast.

  • Seth Godin on The Song of Significance

    28/07/2023

    In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you […] The post Seth Godin on The Song of Significance appeared first on Marketing Over Coffee Marketing Podcast.

  • Great Expectations, Well Managed, with Rand Fishkin

    21/07/2023

    In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the […] The post Great Expectations, Well Managed, with Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.

  • Prime Threads

    13/07/2023

    Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU […] The post Prime Threads appeared first on Marketing Over Coffee Marketing Podcast.

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