Reach Or Miss

One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers. I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing. I invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn’t listen. I listened to another mentor who was a great believer in webinars. On